A local response to a shared problem.
During the pandemic, restaurants needed new ways to reach customers. Some did not have their own websites or the infrastructure to manage an online presence, while customers struggled to find nearby delivery and takeaway options.
I developed the idea of a shared hub: a straightforward way to discover local businesses without requiring each one to maintain a separate website.
Make participation easier.
The product direction focused on reducing the work required for restaurants to become discoverable. The interface connected Nuremberg’s local identity with clear, mobile-friendly navigation for customers.
The service was later adopted by the Chamber of Commerce and developed into a delivery offering for Nuremberg merchants. The project showed how a focused local service could become useful infrastructure for a wider community.